Avon's brochure from 1963 for their 'cling' rubber tyres. Even today 'cling' still appears in some of the Avon promo material.
For fun there's also a couple of youtube clips below:
The first is a promo for motorcycle cling tyres, unfortunately it looks like it has been filmed on a phone looking at a cathrode ray tv through a fish tank but is still worth a quick watch.
The second is celebrating 100 years of Avon Tyres published by Ride Magazine, not much informative content but it features a guy wearing a suit hooning around on a Vincent Rapide.