It's a New Imperial. Not so sure of the model though, perhaps a Model 1 or 3 from 1924. These models were fitted with the JAP 2 3/4hp 292cc side valve engine; the same as fitted to many other bikes and even lawn mowers. Unusually for the day the bike is fitted with electric lighting. More common, though a rare sight these days, are the legshields.
|1924 New Imperial|