Tuesday, March 15, 2022

Rudge celebrity endorsement

Celebrity endorsement is nothing new. Here's movie couple Ivy Duke and Guy Newall promoting a Rudge on a Rudge produced postcard.

The bike looks to be circa 1923 just when Rudge were moving away from their famous 'Multi' models with variable belt drive to conventional gearboxes. The bike appears to have a drum front brake but in fact it had dummy rim brakes front and rear. The front hub 'brake' is actually just a large flange on the hub and could be used to semi enclose the speedo drive when this was fitted as an option.

Ivy Duke and Guy Newall appeared together in several films and were married for seven years. Both were most prolific in the silent film era.

Silent movie stars Ivy Duke and Guy Newall
with c1923 Rudge outfit.

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